This news was some time back but I find the shooting video very nicely executed. It’s obvious that brand ambassadors does play an important role to make a watch brand more prestigious or fashionable depending on who they choose to be their representative. Choose the wrong one that does not appeal to the mass and it’s likely to backfire. So I can see why a luxury brand like Maurice Lacroix decided to choose Dong Gun. Jang Dong Gun is a popular South Korean actor who has starred in many TV dramas and films and would appeal to the Asian market. He in my opinion being an accomplished actor fits the classy dressy style of Maurice Lacroix watches.
Maurice Lacroix is a rather new Swiss luxury brand being founded in 1975 as part of Desco von Schulthess of Zurich with roots in the silk trade. However in 2015, the Swiss watch slowdown has affected the company and it was put up for sale. Anyway here’s the video and they do have a catchy tagline “Your Time Is Now”. I think any watch would look good on Dong Gun’s wrist. I went to check out some of their watches at Amazon and was surprised that it’s quite affordably priced for their elegant pieces. Check them out here.